About

At Seda Studio, great hair starts with a genuinely personal approach. This Richmond-based boutique space brings together over 22 years of industry experience with a relaxed, welcoming atmosphere where clients can slow down and feel taken care of.

Known for low-maintenance, lived-in colour, expert extensions and thoughtful transformations, the team focuses on creating hair that looks just as good weeks later as it does on day one. Every new client is carefully consulted before booking, ensuring each appointment is tailored from the very beginning.

Founded by Julian Cruzado, the studio is also home to talented stylists Iliana Christina and Matt Davis, each bringing their own creativity and care to the space. Together, they’ve created a calm, considered environment where great conversation, attention to detail and beautiful results come naturally.

The Team

Matt Davis

Iliana Christina

Julian Cruzado

Founder

With over 22 years of experience in the hair industry, Julian Cruzado brings a wealth of knowledge, skill, and creativity to every appointment. After managing a high-end salon for four years and running his own successful business for the past nine, Julian has spent the last six years making a name for himself in Richmond. His boutique salon, nestled in the heart of the neighbourhood, offers an intimate, relaxing space where clients can enjoy a truly personalised experience.

Julian is passionate about helping you look and feel your best. While he’s well-versed in all aspects of hairdressing, his true love lies in creating low-maintenance, lived-in colour, working with hair extensions, and delivering dramatic transformations. He believes that great hair should feel effortless and reflect your personal style, not just when you walk out of the salon, but every day after.

What sets Julian apart is his personalised approach. He takes the time to speak with every new client before booking, ensuring he fully understands your needs and goals before you even sit in the chair. He believes that getting your hair done is an act of self-care, and strives to create a peaceful, enjoyable experience from start to finish — always with a great conversation and a few laughs along the way.

Julian works with Redken products, treating your hair with the high-quality care it deserves and happily sharing advice on the best products to maintain your look at home. He’s also a proud husband and dad to his four-year-old daughter Quinn, who already dreams of following in her Papa’s footsteps as a future hairdresser.