About
At SEDA Studio, great hair starts with a genuinely personal approach. This Richmond-based boutique space brings together over 22 years of industry experience with a relaxed, welcoming atmosphere where clients can slow down and feel taken care of.
Known for low-maintenance, lived-in colour, expert extensions and thoughtful transformations, the team focuses on creating hair that looks just as good weeks later as it does on day one. Every new client is carefully consulted before booking, ensuring each appointment is tailored from the very beginning.
Founded by Julian Cruzado, the studio is also home to talented stylists Iliana Christina and Matt Davis, each bringing their own creativity and care to the space. Together, they’ve created a calm, considered environment where great conversation, attention to detail and beautiful results come naturally.
The Team
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With over 22 years of experience in the hair industry, Julian brings a wealth of knowledge, skill, and creativity to every appointment. From managing a bustling salon for four years and running his own successful business for the past ten, Julian has spent the last six years making a name for himself in Richmond. His boutique salon, nestled in the heart of the neighbourhood, offers an intimate, relaxing space where clients can enjoy a truly personalised experience.
Julian is passionate about helping you look and feel your best. While he’s well-versed in all aspects of hairdressing, his true love lies in creating low-maintenance, lived-in colour, working with hair extensions, and delivering dramatic transformations. He believes that great hair should feel effortless and reflect your personal style, not just when you walk out of the salon, but every day after.
What sets Julian apart is his personalised approach. He takes the time to speak with every new client before booking, ensuring he fully understands your needs and goals before you even sit in the chair. He believes that getting your hair done is an act of self-care, and strives to create a peaceful, enjoyable experience from start to finish — always with a great conversation and a few laughs along the way.
Julian works with Redken products, treating your hair with the high-quality care it deserves and happily sharing advice on the best products to maintain your look at home.
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Iliana has over 11 years of experience in the industry, specialising in creating bright, low-maintenance blondes and long, luxurious hair. While blondes and extensions are her signature, she also offers a full range of colour and styling services, tailoring each look to suit the individual.
Iliana is passionate about helping clients feel confident through hair that’s beautiful and grows out effortlessly. Her chair is always open to new clients, and she loves creating personalised results that feel as good as they look.
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When you see Matt, every style begins with a conversation built on trust. With 25+ years of hair experience, Matt combines technical skill with an intuitive understanding of personal style. Establishing himself as a stylist for many years in the UK, his journey brought him to Melbourne which has been home for 17 years.
His range of knowledge in colour is comprehensive, but is especially gifted in understanding how textured, curly and short styles should feel and move.
Matt takes time to explore each client’s unique texture, lifestyle, and vision. His ‘blueprint’ approach is both creative and collaborative — focused on enhancing natural beauty while ensuring your hair is healthy, manageable, and truly you.
Whether you’re seeking a subtle refresh or a complete transformation, Matt provides expert guidance and in-depth, accessible advice to help you understand and care for your hair. The result: effortlessly polished, confidence-boosting style that supports the best version of yourself — every day.